It has been reported that there are already more than 10 people started to form the line outside the NYC Apple Store to be the first customers to own the iPhone 3G when it launches this week.

When there are plenty of other phones that are equal or better than iPhone 3G, can get them now for cheaper (total cost of onwership), why would anybody in there right mind waste the entire week sleeping on the street just so they can get their hands on this phone slightly earlier than others? I would never understand.