All good things must come to an end and so has the all you can eat data for $30 from AT&T. This plan originally introduced at the launch of Apple iPhone in 2007 is still available for all existing iPhone and other smartphone customers but any new subscribers will no longer be able to sign up for the unlimited plan.
Here is the new plan with price and data usage:
- DataPlus: Provides 200 MB of data for $15 per month. If customers exceed 200 MB, they can purchase an additional 200 MB for $15. AT&T said 65 percent of its smartphone customers use less than 200 MB of data per month on average.
- DataPro: Provides 2 GB of data for $25 per month. If customers exceed 2 GB, they can purchase an additional 1 GB of data for $10. AT&T said 98 percent of its smartphone customers use less than 2 GB of data a month on average.
- Tethering: Smartphone customers–including iPhone customers–with the DataPro plan will have the option to add tethering for an additional $20 per month. Tethering for iPhones will be available when Apple releases iPhone OS 4 this summer, AT&T said.
For the light users, they will see a reduction in monthly fees but for the heavy users, they would have to think twice about watching that video over the cellular network. Interesting enough, the plan goes into effect on June 7th when Apple is expected to announce their latest model of the iPhone.
The real question remains, will other carriers follow AT&T’s lead into tiering the data plan or will they still offer the unlimited plan to differentiate themselves?
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